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Mike ZawitkowskiCEO & Founder of Acorn Analytics

“Few books manage to blend humor, vulnerability, and wisdom quite like Butterfly Goo. Rachel Burr’s debut brings readers on a uniquely personal journey, illustrating the raw and often hilarious reality of self-transformation. Through vivid storytelling, Burr invites us to step outside our comfort zones and embrace growth in all its messy glory. The clever footnotes and inner monologues make it impossible not to laugh out loud. And with every page, her deeply human perspective shines through, offering readers a transformative journey that’s refreshingly original and undeniably relatable. Butterfly Goo is a perennial read, one I’ll return to again and again.”

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Sandra A. PahlPhD, DipACLM, Clinical Psychologist and Adjunct Professor, the University of Texas at Austin

“Rachel Burr gives us a humorous, honest and insightful peak into her own transformation, normalizing the difficulties that invariably come with change. She takes us along on a joyful ride, sharing the ups and downs of transformation in a way that is relatable and familiar. Like Virgil in Dante’s Inferno, Rachel serves as a sage guide, posing insightful questions and nudging the reader not to change, but to return to play and experimentation as a means of self-exploration and growth. Rachel’s inspirational book masterfully illustrates the power of stepping outside our comfort zone to achieve a richer, more meaningful life. A hard-to-put-down read full of thought-provoking exercises, it will be of tremendous value to anyone considering change, which ultimately is all of us.”

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David Newmanauthor of Do It! Marketing and Do It! Selling

“Rachel Burr’s Butterfly Goo delivers a raw, unfiltered journey through personal transformation that’s as relatable as it is profound. Rachel shows you the messy, gooey reality of growth. Her blend of humor and wisdom makes this a must-read for you if you're feeling stuck in your leadership, business, or life. Turns out, your comfort zone isn’t keeping you safe—it’s slowly killing your potential. Buy a copy for everyone on your team. YES, it's that good”

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Theresa DadoneExecutive Coach and former VP Human Resources, Johnson & Johnson, Hewlett Packard, and WebMD

“Have you or someone you know found themselves stuck in the often gooey, sticky mess of change, and thought, “This is just too hard, maybe I am not supposed to be doing this”? If so, then Butterfly Goo is for you. This amazing account of Rachel’s personal journey is a reminder that transformation and growth are supposed to be messy – that is part of the process - but the end result can be incredible. Told with humor, compassion, and insight, Butterfly Goo is an inspirational motivator for anyone going through their own transformative journey.”

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Sue GuiherCEO & Leadership Communications Strategist, Thrive for Success LLC, and Lecturer, Wharton MBA and Exec MBA at University of Pennsylvania

“Ever have that moment (or thousands of them) when you wish you had someone to sit you down and have a strong heart to heart (or give you a kick in the butt) to get you moving forward? Rachel Burr does exactly that and more in Butterfly Goo. And she does it in a way that makes you laugh out loud (you won’t mind the hiccups, promise.) She shares her story which, remarkably, is your story as well. You will find yourself nodding in agreement and saying, ”ME too!” Did I just say that? Rachel gives you a gift at the end of each chapter with her Top Takeaways. If you just read those, you would be better off in your life, but DON’T STOP THERE! Read every bit of her story, find your moments, and take from them what you need to transform your life. And, of course, keep an eye out for those sneaky cast iron skillets.”

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David ButlerFounder and Senior Consultant, Butler Learning Solutions

“Rachel Burr has given us a very special gift with Butterfly Goo. Using J. Campbell
as a robust theoretical backbone, she has customized his approach with authentic
storytelling at its best. For those of you who believe that the emotional side of
transformation is at the heart and soul of getting it done, this is the book for you”

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Rhonda ScherVP Sales and Partnerships, BreakThrough Performance Systems (tru)

“Butterfly Goo is a fantastic read for anyone undergoing personal transformation or simply seeking entertainment value. The writing is clever and beautifully crafted, offering captivating insights that resonate deeply. Rachel has a remarkable ability to address serious topics with colorful examples, and her use of humor makes the narrative quirky and relatable. I found myself laughing out loud and connecting with various moments throughout the book. I highly recommend Butterfly Goo to anyone. Rachel truly captures the essence of a personal transformation journey, emphasizing that it’s rarely a straight line. The book is authentic and vulnerable, with moments that are both heartfelt and cringe-worthy.”

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Ken SchmittCEO & Founder of TurningPoint Executive Search, and author of The Practical Optimist

“In Rachel Burr’s Butterfly Goo, her willingness to blend vulnerability, humor and real-life experiences has shattered the expectation of what genuine Transformation can be.”

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Theresa FrenchCEO/Founder, SellMark Sales Coaching & Training

“In a deeply authentic journey of personal transformation, Rachel invites her readers into a poignant personal exploration of boundaries, growth, and self-discovery. Grounded in her own powerful story of learning to release the weight and responsibility for someone else’s journey, Butterfly Goo speaks to anyone who has struggled with the complex ties of family, love, and the journey of finding oneself apart from those who are so close to you. With grace and
vulnerability, this book unveils the profound strength found in setting healthy boundaries, allowing readers to recognize their own power to heal, transform, and embrace freedom on their own terms. This book made it easy to see much of my own journey and helped to sound a rallying cry to keep going.”

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Alison GodfreyConcierge Executive Coach; Faculty Coach Berkeley Executive Coaching Institute

“Butterfly Goo is a truly delightful and insightful read! Rachel’s journey of self-discovery and transformation is both relatable and inspiring. She wove humor and vulnerability throughout her story, making it feel like you’re having a conversation with a close friend. The extended metaphor is incredibly creative and engaging. I especially appreciate Rachel’s honesty about the challenges of resistance and the persistence required to achieve personal growth. It’s a refreshing reminder that transformation is not a destination but an ongoing process. Overall, this
book is a must-read for anyone who is feeling stuck in their own “ordinary world” and yearning for a change. It’s a reminder that we all have the potential for growth and that the journey itself is just as important as the destination.”